ORLANDO, FL--(MARKET WIRE)--May 7, 2007 -- ENCAP, LLC, the Wisconsin-based innovator of advanced soil and waste transformation technologies, today announced the launch of four new products, each of which will be featured at the National Hardware Show in Orlando, Florida, May 8-12. To kick-off the launch of these products, all of which contain ENCAP's patented Advanced Soil Technology (AST(TM)) and Barrier Control Technology(TM), Jerry Baker, America's Master Gardener(TM), will be present at ENCAP's booth (number W721). Baker will be discussing the use of ENCAP technologies as retailers and distributors learn how to get the most out of ENCAP's industry-leading lawn and garden products.
ENCAP will follow-up the success of products such as its New Lawn Kit(TM), Fast Acting Lime(TM), Grass Repair Kit(TM) and numerous types of Flower Kits by introducing the following products at the National Hardware Show: -- Dust Control Kit(TM) plus BCT(TM) - Whether you live by a dirt road, construction site, or have a gravel driveway, the dust clouds can be overwhelming. ENCAP's Dust Control Kit(TM) utilizes the company's Barrier Control Technology(TM) (BCT(TM)) to help keep dust and dirt in their place, all while increasing water penetration and reducing erosion. -- Gypsum plus AST(TM) - Designed to balance clay-based or winter worn soils, ENCAP combines its patented AST(TM) and Movement Control Technology (MCT(TM)) with finely ground dehydrate gypsum to help with soil aeration, while improving water penetration and reducing erosion. Gypsum plus AST(TM) is also eight times more effective at holding calcium in place than traditional Gypsum products. -- Iron plus AST(TM) - A pale green or yellow-looking lawn is often the result of iron deficiency. While many homeowners add fertilizer to combat this problem, a simple application of ENCAP's Iron plus AST(TM), which utilizes the company's MCT(TM), is scientifically proven to be ten times more effective at holding iron in place. -- Mulch Control Kit(TM) - Decorative, expensive mulch is often lost to the lawn mower, rain and wind. In addition, the sun quickly dries up the exposed soil robbing plants of much-needed moisture. ENCAP's Mulch Control Kit with the company's BCT(TM) is like putting an invisible net over the mulch, keeping it in place, while allowing water to penetrate. In addition to these new products, ENCAP is also introducing its Indoor/Outdoor Gardening Solutions line. Each product in the line contains the company's MCT(TM), AST(TM), or BCT(TM). Sulfur plus AST(TM), Iron plus AST(TM), Gypsum plus AST(TM) and Lime plus AST(TM) will all be available in a special, 2.5 lb. size, which is perfect for consumers looking for a small-area gardening advantage.
Show attendees can also get the VIP experience at ENCAP's hospitality suite, with food and beverages provided. Selected individuals will be contacted by an ENCAP staff member with details. Retailer, distributors and consumers interested in the VIP experience can also get more information at ENCAP's booth (W721). |